Understand users and the problem
The most important thing for an entrepreneur is to answer a problem. The Five Ws are questions whose answers are considered basic in information-gathering. They include Who, What, When, Where, and Why. It helps you to get the whole story on a topic
Discuss the problem you identified with your prospects or potential clients
With all the material you gathered during your user research, you now have all the elements to understand the experience they expected, the experience they really had and understand the experience they would like to have.
Identify best practices and position competitors
Create the product-market test
Before launching into your solution, you need to take a moment to position yourself with respect to your targets and the problem you are trying to solve. You will then define your unique value proposition.
Create solution sketches and ideas to solve your target problem
Define the basis of your test (based on the pretotypoe) i.e. you have to present your solution to users by making them believe it exists
Build the landing page that will support your target engagement test
Here, you have to find a way to bring 100 or 1000 visitors to your landing page. All means are good: Ads, Reddit, Facebook groups, LinkedIn ...
Measure the acquisition, the behaviours and the conversion of your test
Test and analyze the result of your Product-Market Fit
Make sure the test is on track and that you will have enough data at the end of the test
Analyze your acquisition and conversion rates based on your assumptions ZYX
Build your early adopter community to drive your product building
Plan your roadmap to build your product and service in the most efficient way possible.
Based on world class method
Learn how to implement each step with detailed explanations and visual examples.
Access an exclusive whats app group where you can ask questions, be challenged and grow with the whole community
In 2 weeks, turn your intuitions into convictions.
Using Pretotype or Design Sprint methods, you will be able to demonstrate to potential investors or to your management that the offer is there and that your idea is the RIGHT one.
VC of a seed fund
It works for startup and corporate too!
Companies can also use the product market fitest to launch new businesses and develop their offers.
Find your product market fit by testing your personas and market
Based in Paris, Digilityx is a consulting firm in UX Design, Product, Marketing and Growth. We test more than 40 ideas per year.